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EMAIL MARKETING
Email is a quick and cost-effective way to promote your company's goods and services.
Personalising emails can greatly enhance response rates. By personalising three areas of the email you can double response rates and you can triple them by personalising up to 6 parts of the email. Personalisation doesn't have to stop at the user's name. It can also include gender, age and purchase history etc.
Business-to-Business emails should be sent during the mid-week. On Mondays they can get stuck in all the spam that arrived in your user's inbox over the weekend . And on Fridays, users can be winding down for the weekend. The best time is during office hours and before lunch. If your email is B2C then the timing is not so important and emails can be sent on Fridays or later in the day, ready to be opened when people get home in the evenings.
Learn more about how Aceligent can save you money with Email Marketing.
SEARCH ENGINE OPTIMIZATION
Creating a website doesn't guarantee you visitors. First, users need to know you exist. Aceligent will make sure you’re found by search engines such as Google and Yahoo, and improve your ranking in search results.
RSS FEEDS
Offers up live dynamic content within the browser's toolbar. This means that users can be kept up-to-date, and regular news items will encourage people to visit your website. And unlike email mail-outs, spam filters don't block RSS updates (very important).
ECOMMERCE
Look at your online checkout process. If it's too complicated and long-winded, customers will drop away before the transaction is completed. Keep it to two or three steps and follow the so-called checkout funnel, which is wide at the top and narrow at the bottom.
ON-LINE PAYMENTS
Are you ready for the rush? Online shopping is set to quadruple by 2020, when it will account for almost 40% of all retail sales.
According to research from the price comparison service, uSwitch, by the year 2020, internet sales are expected to hit £162bn. So if you're considering a move to on-line trading, or about to start, check out our advanced develpment to help you succeed.
More to come..
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